In early 2011 Dell, alongside their strategic agency, worked with IDG to produce a series of five executive roundtables in Madrid, London, Paris, Munich, and Sweden.
EMC, working with IDG Global Solutions, complemented a successful Pan-European webcast series, with an online community polling programme. This was a small yet significant part of a large integrated campaign, where the main aim was to promote EMC as a leader in the enterprise storage arena.
IT security firm Trend Micro operates in a market crowded with high-spending brands, such as Symantec and McAfee. So Trend’s business objective for its four-phase campaign with IDG Global Solutions (IGS) was to create more awareness of the company’s security products and services and generate actionable sales leads to provide real return on investment.
Two years of recession followed by flat growth meant large organisations were taking an axe to their IT budgets. But as a major vendor of enterprise IT systems and services, HP saw this not as a disaster but an opportunity – for organisations to optimise costs, rather than slash them indiscriminately, to not just survive but thrive, and to drive cultural change in the IT department.
