Case Studies

Outlined below are examples of integrated programmes which we have ran in conjunction with some of our international clients.

  • Dell Executive Roundtable Series

    In early 2011 Dell, alongside their strategic agency, worked with IDG to produce a series of five executive roundtables in Madrid, London, Paris, Munich, and Sweden.

  • EMC Community Polling Programme

    EMC, working with IDG Global Solutions, complemented a successful Pan-European webcast series, with an online community polling programme. This was a small yet significant part of a large integrated campaign, where the main aim was to promote EMC as a leader in the enterprise storage arena.

  • HP Cost Optimisation

    Two years of recession followed by flat growth meant large organisations were taking an axe to their IT budgets. But as a major vendor of enterprise IT systems and services, HP saw this not as a disaster but an opportunity – for organisations to optimise costs, rather than slash them indiscriminately, to not just survive but thrive, and to drive cultural change in the IT department.

  • Siemens Mobile Campaign
    Siemens IT Solutions 'Business Technologists'

    Siemens IT Solutions and Services selected IDG to promote key innovations and client value in Europe and the US early this year.

    Mobile was a key part of the campaign that included digital and print components across multiple countries and IDG brands.



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