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In early 2011 Dell, alongside their strategic agency, worked with IDG to produce a series of five executive roundtables in Madrid, London, Paris, Munich, and Sweden.
The aim of the series was to provide a venue for face-to-face interaction and relationship building with CIO peers, helping to position Dell executives as key thought leaders within the End Use Computing field.
These intimate roundtable discussions attracted 59 Senior IT Executives, IT Directors, and CIO’s - 48% more than was guaranteed. The majority of these delegates strongly matched the attendee criteria set out in the original briefing.
Due to the tight working relationships with all local IDG teams, IDG Global Solutions was able to provide timely post event reporting and quick provision of leads.
The events received some excellent feedback from both the local client speakers and delegates.
‘The quality and openness of the discussions have enriched our clients vision and understanding of auditors. The moderator conducted the debates extremely well and kept the balance of interjections’.
‘I enjoyed the event. There were a good level of attendees and I believe we were able to have an open and valuable discussion…’.
For further information about existing IDG events, custom event solutions, or IDG event services, please contact Briony Rowe (briony_rowe@idg.com), IDG Global Solutions Events Director.