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EMC, working with IDG Global Solutions, complemented a successful Pan-European webcast series, with an online community polling programme. This was a small yet significant part of a large integrated campaign, where the main aim was to promote EMC as a leader in the enterprise storage arena.
Poll questions were based on topics that were discussed during the EMC Next Generation Live Video Webcast Roadshow, ensuring high relevance for EMCs audience of storage professionals within the Enterprise Channel.
IDG Global Solutions used the IDG TechNetwork to promote the poll units across 15 markets, including: Italy, Spain, France, Germany, Austria, Switzerland, UK, Netherlands, Sweden, Denmark, Norway, Finland, Belgium, Middle East, South Africa.
With the potential to reach hundreds of thousands of C-Level professionals within the area of enterprise storage, the IDG TechNetwork was the logical option when it came to executing EMCs polling programme.
There were eight co-branded units, each with a different, highly relevant, and thought provoking question. Real-time results were displayed once a user cast their vote, along with the opportunity to download some EMC branded data related to the poll question.
Relevant questions, and a targeted audience, produced great results for EMC. With the IDG TechNetwork they managed to reach the ear of a specific IT community that would otherwise be buried within a sea of less relevant prospects. IDGs TechNetwork took away the guesswork from EMCs audience demographic; ensuring valuable impressions were not wasted during the length of their branding and lead generation campaign.
Campaign Overview:
- Launched late November through April 2011
- 8 Questions/Ad Units
- 15 markets
- 4,643,635 Impressions
- 1,183 Clicks
- Over 600 votes to the question 'How much data are you backing up?'
About EMC
EMC is a global leader in enabling businesses and service providers to transform their operations and deliver Information Technology as a service. Fundamental to this transformation is cloud computing. Through innovative products and services, EMC accelerates the journey to cloud computing, helping IT departments to store, manage, protect and analyze their most valuable asset — information — in a more agile, trusted and cost-efficient way.