Siemens IT Solutions 'Business Technologists'

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Siemens Mobile Campaign

Siemens IT Solutions and Services selected IDG to promote key innovations and client value in Europe and the US early this year. Mobile was a key part of the campaign that included digital and print components in: Austria (Computerwelt), Germany (Computerwoche and CIO), United Kingdom (Computerworld and CIO), United States (Computerworld and CIO).

 


“The comprehensive program in several countries with mobile banners, mobile advertorial, QR codes, exclusive CIO BlackBerry app sponsorship, and tablet magazine ads gave us high visibility in platforms with increasing popularity" said David Burnand, head of Global Marketing Operations, Atos*

 

In one month, there were more than one million mobile impressions with a click through rate of .5% and 6,800 clicks through the online and mobile advertorials. The campaign recently won a B2 award for Best Mobile Advertising by the Business Marketing Association (BMA) in the US. The award recognized Siemens IT Solutions and Services (now Atos), IDG, and IAS b2b Marketing. Siemens/Atos is also a finalist in B2B Marketing Awards 2011 in London.

 

We were extremely pleased with the results and the subsequent industry recognition underlined the growing importance of mobile platforms,” said David Burnand, head of Global Marketing Operations, Atos*

 

*(Atos acquired Siemens IT Solutions and Services in July 2011).