At IDG Global Solutions, we define ‘broadcast’ as content delivered in audio or video format. This type of content can be IDG custom created content, vendor content or user generated content. Broadcast solutions have increased in popularity as marketers are keen to explore new channels outside of traditional media in order to provide differentiation and engagement.
- Online video creates a more personal interaction between a business and its customers
- The use of both visual effects and sound is an effective way of gaining a viewer’s attention
- In today’s fast paced world, it is much more efficient for someone to click on a video link than it is to read a page of text
- People want fast and easy information, and web video allows them to have that