Broadcasting

At IDG Global Solutions, we define ‘broadcast’ as content delivered in audio or video format. This type of content can be IDG custom created content, vendor content or user generated content. Broadcast solutions have increased in popularity as marketers are keen to explore new channels outside of traditional media in order to provide differentiation and engagement.

  • Online video creates a more personal interaction between a business and its customers
  • The use of both visual effects and sound is an effective way of gaining a viewer’s attention
  • In today’s fast paced world, it is much more efficient for someone to click on a video link than it is to read a page of text
  • People want fast and easy information, and web video allows them to have that
 

Inclusions

Reasons to include broadcast in your integrated campaign:

Two-thirds of marketing professionals are planning video marketing initiatives.

  • Readers/viewers spend nearly double the amount of time on a page that includes video compared to one that does not (58 seconds vs 31 seconds)
  • Online video ads have a 65% general recall compared to 46% for TV ads
  • More than half of global online consumers watch online video in the workplace
  • Smart phones and tablets have expanded the definition of mobile video

Broadcast Solutions

Broadcast solutions provide significant brand awareness but also deliver highly qualified lead generation through active video engagement. Broadcast is an important element of social media and mobile campaigns and works best as part of an integrated programme.

Take advantage of editorially led broadcast programmes created by our editorial experts. These campaigns will provide you with brand association, thought-leadership and the most relevant and independent content for our audiences and communities of IT and business professionals.

IDG Broadcast Solutions include:

  • Video eDM
  • Video MPUs
  • Integration with IDG You Tube channel
  • CIO Coffee Break – Editorial interview
  • Custom podcasts
  • Custom content with embedded podcasts and video
  • Partnerzones with custom or client supplied video
  • Live Webcasts
  • Next generation Webcasts
  • Virtual events with custom audio/video
  • Mobile and tablet video sponsorships

 

Whatever your objective or budget, IGS can create a custom-built broadcast led marketing campaign in conjunction with our editorial experts across the globe.

 
 
 
 
 

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