Mobile

Technology is evolving fast and mobile devices are gaining popularity rapidly worldwide. Smartphone and tablet sales are set to exceed sales of PCs this year and more people will access the internet from their mobile phones than desktops by mid 2013 (Source: Morgan Stanley Report 2010, Global Mobile vs. Desktop Internet User Projection).

IDG Global Solutions offers a portfolio of mobile marketing products designed to help technology marketers engage with their target audience across the explosive mobile environment. Our mobile solutions and services allow the integration with other media channels and deliver ROI (Return on Investment) and Brand Awareness.

Inclusions

Mobile@IDG

In 2011, IDG launched 'Mobile @IDG', a comprehensive line of mobile marketing products. These mobile and tablet solutions include exclusive sponsorship of IDG's mobile sites, rich media, social media, QR codes and lead generation, as well as custom programs for mobile games and apps to support face-to-face events.

Mobile Sponsorships: Exclusive sponsorship of IDG media sites with device and demographic targeting features driven by banner ads, rich media, custom content, and social networking.
Mobile Partnerzones: Vendor content is co-branded next to relevant IDG editorial for smartphone and tablet users.
Mobile Nanosites: A mobile nanosite features multimedia content, polls, and full social media sharing capabilities via Facebook, LinkedIn, and Twitter.
Apps and Mobile Sites: IDG can create an app or mobilize a client site. As an example, news and information on management strategies, agility, transformation, and IT alignment could be delivered daily along with short surveys which IT pros can compare their answers with responses by their peers.
Events: An application can be created in support of a client or IDG in-person event featuring an interactive map, agenda, exhibitor and speaker search tools, collateral and premium content, and appointment requests with exhibitors.
Games: IDG can create a custom game for lead generation and behavioral data.
IDG Connect White Paper Library App: Available in the Apple iTune’s store, this free app allows iPad users to search more than 6000 documents and save ones of interest to their own personal “bookshelf.” A vendor can sponsor an 'iZone' within the app for lead generation programs.
iPad Tablet Magazines: Advertisers can reach the growing iPad user population with sponsorships and rich media ad units.

IDG Mobile Research: Is your Marketing 'Mobile Ready?'

Much of todays mobile marketing coverage focuses on the technologies enabling advertisers to reach a mobile audience. However, of equal importance is an understanding of audience behaviour, how they interact with the mobile internet and practical ways of delivering successful advertising campaigns.

Research Overview (format PDF / 6 MB)

Banner Mobile Webinar

Mobile marketing – what’s working today and how to prepare for tomorrow

How do today’s businesses make mobile marketing work for them? What can you do right now to enjoy the same success? And where might mobile marketing be heading in the future?

The webinar is co-hosted by Banner and Christina Carstensen, Director Mobile Strategy at IDG Global Solutions.

Please find the link to our on demand mobile webinar here: http://u.b1.com/lF1mGG

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