Research

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 1000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries worldwide. For more than 47 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company.

 
 
 
 
 

News

List-Rental Prices Drop; B2C Now Lowest-Priced

Marketing Charts

CMOs Becoming ‘Marketing CEO Super-Species’

MediaPost

Chief marketing officers will no doubt be gratified by — or...

Analytics, content and apps are hot topics at ‘BtoB’s’ SF NetMarketing Breakfast

BtoB daily news

San Francisco—Marketers from HP, Intel and SAP talked about...

Google’s iPhone Tracking – Web Giant, Others Bypassed Apple Browser Settings for Guarding Privacy

Wall Street Journal 

Google Inc. and other advertising companies have been...

TV’s Big Ad-Sales Bazaar Inspires an Online Copycat

Wall Street Journal 

It may be the biggest week of the year in television:...