Analytics, content and apps are hot topics at ‘BtoB’s’ SF NetMarketing Breakfast

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San Francisco—Marketers from HP, Intel and SAP talked about how they’re using analytics, content and experiential apps during BtoB’s NetMarketing Breakfast here Thursday.

Scott Anderson, VP-customer communications at Hewlett-Packard Co.’s enterprise marketing group, kicked off the panel with a review of how HP uses analytics to develop insights about customers and reach them more effectively.

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