Understanding your market and buyers plays an essential role in your organization’s success. Through the design, execution, and analysis of customized, creative, actionable market research, our team of experienced market and media research professionals can help you discover a variety of insights into your unique market.
Native advertising allows vendors to get content viewed in the same context of branded IDG content. IDG’s content has trust, affinity and impact with high powered audiences.. Native@IDG products and services give tech marketers the ability to present information across media channels based on reader interests. IDG’s Native products fit into three categories: Ad Units, Editorial Products and Posts.
IDG Amplify, launched in 2008, is a comprehensive portfolio of social media services designed to activate and amplify your social voice.
Mobile@IDG, a comprehensive line of mobile marketing products, enables our clients to reach hyper-connected technology decision makers. Our mobile and tablet solutions include exclusive sponsorship of IDG’s mobile sites, rich media and social media, as well as custom programs for mobile games and apps to support face-to-face events.
Our custom content services help today’s vendor publishers elevate their content above and beyond their competitors. Content is at the center of everything IDG does. By leveraging our trusted subject-matter expertise, local market knowledge, editorial credibility and industry-leading content production capabilities, IDG connects IT marketers with global audiences on our channels or your owned channels.
We are solution architecture experts, whether big or small, every initiative needs to drive impact and efficiency. IDG’s Strategic Marketing Services (SMS) team has unparalleled experience, expertise and global resources. We understand how to command your audience’s attention through creative and relevant strategies and program development.