LAC 2008.
THE GERMAN IT MEDIA LANDSCAPE.
The new LAC 2008 gives advertisers the opportunity to gain a comprehensive understanding of the German IT Media landscape.
LAC IS UNIQUE.
The LAC is unique as it not only provides information on over 20 German ITC titles but additonally covers 19 German business and news titles. LAC 2008 includes key titles from publishers including: IDG, Heise, Vogel, Axel Springer, Konradin and CMP Weka to name but a few.
10,000 INTERVIEWS.
The LAC 2008 survey was conducted by an independent company using face to face questionnaires. Over 10,000 interviews were conducted made up of PC users of ages 14 or above in households with a PC, therefore providing a sample size of 40.9 million households when compared with government statistics.
7.7 MILLION ITC DECISION MAKERS.
When sub-categorized LAC 2008 can provide comprehensive insight into 7.7 million ITC decision makers and the titles they regularly use. Additionally, LAC 2008 can offer schedule analysis runs that advertisers can use to see how a media plan would look across various titles for both coverage and affinity to a specific target audience.
Learn More.
IDG Global Solutions can help you make the most of interactive and print based opportunities to reach your customers.
Taking advantage of new and ever-changing technology, our sales team will be happy to discuss any opportunities you may have for any of our products listed on this site.
For further information please contact your nearest IDG Global Solutions office.