Think Tech Archive

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The 6 Cs Of Meaningful Marketing

Blog entry posted by IDG Knowledge Hub (22 February, 2012 - 19:56)

cmo.com 

Since the beginning of language, stories have helped us understand human nature. By helping us identify with characters during their quests to achieve certain goals, stories teach important lessons about who we are and what lies within our own potential. But this teaching is done through implication, not explanation. Stories don’t tell us how to think or what to value. Rather, they provide a welcomed freedom to self select the truths we read into them. This is why they can be immensely powerful.

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Content Quality: A Practical Approach to Content Analysis

Blog entry posted by IDG Knowledge Hub (21 February, 2012 - 19:55)

Content Marketing Inst.

If you tell your boss or client that their web content has issues, they will want to know what kind of issues you’re talking about and why they are issues in the first place.

Knowing the answer to the question, “How do you know if your content is any good?” may not be easy. But it’s important if you want to:

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B2B Marketers: It’s Time to Become a Growth Engine

Blog entry posted by IDG Knowledge Hub (20 February, 2012 - 19:30)

McKinsey 

If B2B companies are serious about growth, it’s time they got serious about their marketing. Marketing needs to take on the challenge of becoming a growth engine for companies. That means CMOs have to step up and lead.

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Brand vs. Branding: When Less is More

Blog entry posted by IDG Knowledge Hub (16 February, 2012 - 19:51)

Inc

When it comes to branding, the larger danger is spending too much, rather than spending too little.

It’s a myth that having lots of brands and plenty of branding is good for business. After a certain point, both brands and branding cease to be useful–and, in fact, can be positively toxic. To understand why, though, it’s first necessary to differentiate between “brand” and “branding.”   You’ll see why in a minute.

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10 companies with insanely great marketing

Blog entry posted by IDG Knowledge Hub (16 February, 2012 - 19:37)

CBS 

Marketing is like sex — everyone thinks they’re good at it. In reality, of course, very few really get it. So few, indeed, that it was a struggle to come up with 10 companies that really know what they’re doing and deliver the goods, year in, year out.

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Where Are You on the Centralization/Decentralization

Blog entry posted by IDG Knowledge Hub (15 February, 2012 - 19:21)

Forrester