Technology vendors and users are important indicators of the future of media and marketing. They took to the web earlier than most and tend to be early adopters of technologies and gadgets. Marketers are also willing to experiment. According to a recent survey by IDG Research Services, both buyers and sellers of technology are united around digital and mobile.
Traditional media has been disrupted. Advertisers are faced with more options than ever to connect with their desirable audiences. Still the vast majority of online advertising spend is focused on large websites with the largest pool of audiences like Yahoo! or Facebook, along with premium publishers such as The Wall Street Journal and the New York Times.
IDG Global Solutions Events Director, Briony Rowe, explains why events can be an essential part of any media plan, and how event programs can be fully customised across all IDG local markets.
Put aside all the fear regarding euro zone financial crisis, Greek defaults or on the other end of the hyperbole scale the frenzied excitement at any leak of facebook or twitter growth rates and valuations. Somewhere in the middle of the two extremes is a trend that has been well reported, sometimes with over enthusiastic excitement and sometimes with curmudgeons sense of cynicism….the long awaited delivery of the mobile promised land!
Chief marketing officers will no doubt be gratified by — or at least derive encouragement from — the conclusions of the fourth annual “CMO’s Agenda” report from strategic marketing consulting firm CMG Partners.Based on in-depth interviews with 30 “game-changing” lead marketers at companies spanning a broad cross-section of U.S. businesses, CMOs are stepping up to the plate in the face of the unprecedented changes and challenges facing their companies to evolve well beyond their traditional roles, reports CMG
