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Video AT IDG

84% of the Global Online Population Watch Video
Rapid growth in video consumption has created new opportunities for marketers to reach their target audiences.  The new infographic from IDG provides a quick snapshot of the market and highlights five key areas.

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What’s In a Name?

by Jeremy Rueb, VP Program Development IDG Strategic Marketing Services

Names are powerful entities. Whether we are talking about people (Windsor, Beckham, Obama), places (White House, Geneva, North Pole), or things (dog, gun, internet), names conjure up powerful images in our minds. Sometimes names generate extremely positive or negative responses–Mother Theresa vs Joseph Stalin. Sometimes our response to a name differs depending on our point of view—Barrack Obama, Andy Warhol, Silvio Berlusconi. Even in our technology corner of the universe, most of us have deep emotive and cognitive ties to names like Google, Microsoft, IDG. But why does this matter to us as media and marketing professionals?

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2012: A Year of Momentum

by Bob Carrigan - CEO, IDG Communications Worldwide

I see 2012 as a year of momentum for trends that came into focus during 2011. First, the digital/interactive industry remains the fastest growing media segment. Analysts expect that trend to continue this year. In the United States alone, the Interactive Advertising Bureau reported that online advertising grew to almost $23 billion (US) through the first nine months of 2011 (that’s 23% higher than the same period in 2010).

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The Networked Media in the Fragmented World

by Ekapat Chareonlarp - Vice President, IDG TechNetwork

Traditional media has been disrupted. Advertisers are faced with more options than ever to connect with their desirable audiences. Still the vast majority of online advertising spend is focused on large websites with the largest pool of audiences like Yahoo! or Facebook, along with premium publishers such as The Wall Street Journal and the New York Times.

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IDG Event Solutions: Building Trust

by Briony Rowe - Events Director, IDG Global Solutions 

IDG Global Solutions Events Director, Briony Rowe, explains why events can be an essential part of any media plan, and how event programs can be fully customised across all IDG local markets.

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The Mobile Promise

by Matthew Yorke - President, IDG Global Solutions

Put aside all the fear regarding euro zone financial crisis, Greek defaults or on the other end of the hyperbole scale the frenzied excitement at any leak of facebook or twitter growth rates and valuations. Somewhere in the middle of the two extremes is a trend that has been well reported, sometimes with over enthusiastic excitement and sometimes with curmudgeons sense of cynicism….the long awaited delivery of the mobile promised land!

 

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British marketers’ relevant mobile ads are well received: report

As marketers in Britain continue to move away from broadly targeted mobile ad campaigns, consumers say they are more likely to find ads informative and helpful compared to last year, according to a new report from xAd and Telmetrics. 
 
The second annual UK Mobile Path-to-Purchase Study found that consumers are 76 percent more likely

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Digital Marketing Strategy: The Importance of Language

 The Importance of Language

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How to prepare your CRM system for a world of smart devices

CITEworld

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Wearables could make the “glance” a new subatomic unit of news

Nieman Lab

Next year will be my twentieth in digital news. From the start, I had an underlying disposition that digital news consumers — sports or otherwise — wanted their content easily digestible: brief, formatted, convenient.

 

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