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Video AT IDG

84% of the Global Online Population Watch Video
Rapid growth in video consumption has created new opportunities for marketers to reach their target audiences.  The new infographic from IDG provides a quick snapshot of the market and highlights five key areas.

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What’s In a Name?

by Jeremy Rueb, VP Program Development IDG Strategic Marketing Services

Names are powerful entities. Whether we are talking about people (Windsor, Beckham, Obama), places (White House, Geneva, North Pole), or things (dog, gun, internet), names conjure up powerful images in our minds. Sometimes names generate extremely positive or negative responses–Mother Theresa vs Joseph Stalin. Sometimes our response to a name differs depending on our point of view—Barrack Obama, Andy Warhol, Silvio Berlusconi. Even in our technology corner of the universe, most of us have deep emotive and cognitive ties to names like Google, Microsoft, IDG. But why does this matter to us as media and marketing professionals?

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2012: A Year of Momentum

by Bob Carrigan - CEO, IDG Communications Worldwide

I see 2012 as a year of momentum for trends that came into focus during 2011. First, the digital/interactive industry remains the fastest growing media segment. Analysts expect that trend to continue this year. In the United States alone, the Interactive Advertising Bureau reported that online advertising grew to almost $23 billion (US) through the first nine months of 2011 (that’s 23% higher than the same period in 2010).

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The Networked Media in the Fragmented World

by Ekapat Chareonlarp - Vice President, IDG TechNetwork

Traditional media has been disrupted. Advertisers are faced with more options than ever to connect with their desirable audiences. Still the vast majority of online advertising spend is focused on large websites with the largest pool of audiences like Yahoo! or Facebook, along with premium publishers such as The Wall Street Journal and the New York Times.

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IDG Event Solutions: Building Trust

by Briony Rowe - Events Director, IDG Global Solutions 

IDG Global Solutions Events Director, Briony Rowe, explains why events can be an essential part of any media plan, and how event programs can be fully customised across all IDG local markets.

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The Mobile Promise

by Matthew Yorke - President, IDG Global Solutions

Put aside all the fear regarding euro zone financial crisis, Greek defaults or on the other end of the hyperbole scale the frenzied excitement at any leak of facebook or twitter growth rates and valuations. Somewhere in the middle of the two extremes is a trend that has been well reported, sometimes with over enthusiastic excitement and sometimes with curmudgeons sense of cynicism….the long awaited delivery of the mobile promised land!

 

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Pinterest’s interest-following feature could be advertising gold mine

Digiday

Pinterest today made it that much easier for consumers to explore specific interests, and agency execs are already looking toward its potential advertising uses.

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Coming soon to Facebook: Video ads that follow you from device to device

VentureBeat

Advertisers on Facebook see the emerging method of sequential mobile advertising as a way to better control their branding message with consumers on social media.

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The latest tactics publishers use to get readers to stick around

Digiday

Publishers are spending a lot of time trying to keep readers clicking.

One of the big challenges for publishers today is getting readers to not only click an article but to click again (and again) after they do. And while this has long been a challenge for the industry, it has become an even bigger deal as more of publishers’ traffic is coming from drive-by social readers.

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You’re not hallucinating: Ads are getting more intrusive

Digiday

If you think you’re seeing more big, noisy ads cluttering your Web-surfing experience, you’re right. Intrusive ads are on the rise.

The top 10 publishers of so-called “high-impact” ads published 8,989 in all of 2013, according to data Digiday pulled from Moat Pro, a service of ad analytics firm Moat. For the first six months of 2014, publishers ran 4,971 high-impact ads, putting them on track to be 11 percent ahead of 2013.

 

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