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Video AT IDG

84% of the Global Online Population Watch Video
Rapid growth in video consumption has created new opportunities for marketers to reach their target audiences.  The new infographic from IDG provides a quick snapshot of the market and highlights five key areas.

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What’s In a Name?

by Jeremy Rueb, VP Program Development IDG Strategic Marketing Services

Names are powerful entities. Whether we are talking about people (Windsor, Beckham, Obama), places (White House, Geneva, North Pole), or things (dog, gun, internet), names conjure up powerful images in our minds. Sometimes names generate extremely positive or negative responses–Mother Theresa vs Joseph Stalin. Sometimes our response to a name differs depending on our point of view—Barrack Obama, Andy Warhol, Silvio Berlusconi. Even in our technology corner of the universe, most of us have deep emotive and cognitive ties to names like Google, Microsoft, IDG. But why does this matter to us as media and marketing professionals?

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2012: A Year of Momentum

by Bob Carrigan - CEO, IDG Communications Worldwide

I see 2012 as a year of momentum for trends that came into focus during 2011. First, the digital/interactive industry remains the fastest growing media segment. Analysts expect that trend to continue this year. In the United States alone, the Interactive Advertising Bureau reported that online advertising grew to almost $23 billion (US) through the first nine months of 2011 (that’s 23% higher than the same period in 2010).

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The Networked Media in the Fragmented World

by Ekapat Chareonlarp - Vice President, IDG TechNetwork

Traditional media has been disrupted. Advertisers are faced with more options than ever to connect with their desirable audiences. Still the vast majority of online advertising spend is focused on large websites with the largest pool of audiences like Yahoo! or Facebook, along with premium publishers such as The Wall Street Journal and the New York Times.

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IDG Event Solutions: Building Trust

by Briony Rowe - Events Director, IDG Global Solutions 

IDG Global Solutions Events Director, Briony Rowe, explains why events can be an essential part of any media plan, and how event programs can be fully customised across all IDG local markets.

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The Mobile Promise

by Matthew Yorke - President, IDG Global Solutions

Put aside all the fear regarding euro zone financial crisis, Greek defaults or on the other end of the hyperbole scale the frenzied excitement at any leak of facebook or twitter growth rates and valuations. Somewhere in the middle of the two extremes is a trend that has been well reported, sometimes with over enthusiastic excitement and sometimes with curmudgeons sense of cynicism….the long awaited delivery of the mobile promised land!

 

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Brands ‘not ready’ for digital era

Warc

Many brands are still “not ready for the digital era” as their marketing departments lack the skillsets necessary to thrive in the connected age, a leading executive has argued.

Speaking at the 2014 Association of National Advertisers (ANA) Digital & Social Media Conference, Bob Liodice, the organisation’s president/ceo, asserted that technology was a “critical enabler” for brands.

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Facebook’s mobile app install ad business faces growing competition

Mobile Marketer

While Facebook’s mobile advertising business keeps growing – mobile represented a whopping 62 percent of ad revenue during the second quarter – the social network could become a victim of its own success, particularly on the application marketing front, as a growing number of competitors come out with their own, often compelling offerings.

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The 5 biggest myths of modern advertising

Digiday

Industry sage Jeremy Bullmore’s recent takedown of big data, the latest craze to sweep the ad industry, provides exactly the sort of sensible commentary the industry has been lacking of late. As the industry adapts to digital, the scale of the hyperbole too often outweighs the profoundness of the changes in the marketplace.

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Why digital publishers want to be in the magazine business

Digiday

There’s a lot of positive talk about magazines these days — but, interestingly, it’s coming from the digital likes of Yahoo, Say Media and Flipboard.

 

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