IDG Latest Blog

Joe.Altria's picture
Video AT IDG

84% of the Global Online Population Watch Video
Rapid growth in video consumption has created new opportunities for marketers to reach their target audiences.  The new infographic from IDG provides a quick snapshot of the market and highlights five key areas.

Guest visitor's picture
What’s In a Name?

by Jeremy Rueb, VP Program Development IDG Strategic Marketing Services

Names are powerful entities. Whether we are talking about people (Windsor, Beckham, Obama), places (White House, Geneva, North Pole), or things (dog, gun, internet), names conjure up powerful images in our minds. Sometimes names generate extremely positive or negative responses–Mother Theresa vs Joseph Stalin. Sometimes our response to a name differs depending on our point of view—Barrack Obama, Andy Warhol, Silvio Berlusconi. Even in our technology corner of the universe, most of us have deep emotive and cognitive ties to names like Google, Microsoft, IDG. But why does this matter to us as media and marketing professionals?

IDG Knowledge Hub's picture
2012: A Year of Momentum

by Bob Carrigan - CEO, IDG Communications Worldwide

I see 2012 as a year of momentum for trends that came into focus during 2011. First, the digital/interactive industry remains the fastest growing media segment. Analysts expect that trend to continue this year. In the United States alone, the Interactive Advertising Bureau reported that online advertising grew to almost $23 billion (US) through the first nine months of 2011 (that’s 23% higher than the same period in 2010).

IDG Knowledge Hub's picture
The Networked Media in the Fragmented World

by Ekapat Chareonlarp - Vice President, IDG TechNetwork

Traditional media has been disrupted. Advertisers are faced with more options than ever to connect with their desirable audiences. Still the vast majority of online advertising spend is focused on large websites with the largest pool of audiences like Yahoo! or Facebook, along with premium publishers such as The Wall Street Journal and the New York Times.

IDG Knowledge Hub's picture
IDG Event Solutions: Building Trust

by Briony Rowe - Events Director, IDG Global Solutions 

IDG Global Solutions Events Director, Briony Rowe, explains why events can be an essential part of any media plan, and how event programs can be fully customised across all IDG local markets.

IDG Knowledge Hub's picture
The Mobile Promise

by Matthew Yorke - President, IDG Global Solutions

Put aside all the fear regarding euro zone financial crisis, Greek defaults or on the other end of the hyperbole scale the frenzied excitement at any leak of facebook or twitter growth rates and valuations. Somewhere in the middle of the two extremes is a trend that has been well reported, sometimes with over enthusiastic excitement and sometimes with curmudgeons sense of cynicism….the long awaited delivery of the mobile promised land!

 

IDG Knowledge Hub's picture
7 Key Marketing Trends for 2015 and Tactics for Succeeding in the New Year

Silverpop

As we enter the second half of the 2010s, the buyer journey continues to evolve. More than ever before, customers and prospects are shopping online and engaging with businesses through mobile and social media.

IDG Knowledge Hub's picture
5 B2B lead nurturing mistakes and how to fix them

Bizo

In the business-to-business (B2B) marketing landscape, sales don’t come easily. Before customers sign on, your marketing and sales teams must collaborate to build brand awareness and trust, demonstrate value, and help prospects make an informed decision.

IDG Knowledge Hub's picture
Marketing News Roundup: Facebook News Feed, Personalisation & Email Still the Most Effective Tactic

 Facebook News Feed, Personalisation & Email Still the Most Effective Tactic

IDG Knowledge Hub's picture
Top Tips: Creating Effective Personalised Marketing Campaigns

 Creating Effective Personalised Marketing Campaigns

 

Latest Tech News

 

Think Tech Archive